Top 5 Essential Tips on Attracting New Web Design Customers

Starting a web design agency is not the hardest thing to do – you need the right people and a few legal documents. But, don’t think to start such a business will be a cakewalk - there will be challenges. While the website design industry is creative, it’s still a harsh environment for new companies. 

One of the greatest bottlenecks in the first stages of your agency’s development is getting new customers. While you may have already created several websites for the sake of reputation and experience, you need some real paying clients with big projects actually to open new doors for your agency. But finding clients is dependent on many factors such as your particular area of expertise and specialization, services your company provides beyond web design, and more.

But, don’t get down on yourself and your business if you have a hard time getting new customers. The thing is that every web design company has this issue at some point. Every new web design agency struggles with getting a solid foothold in their market, a good reputation, and a stable flow of new customers. 

If you managed to create a team of dedicated specialists, consider it a success, because finding reliable teammates can be quite difficult. As for getting new customers for your agency, some things might help you find the right path, and ensure that you are always in demand.

While you can ask different business owners for advice, the fact is that each situation is unique, and some of the things that applied to them won’t necessarily apply to you. But, some tips will help every website design company, if handled correctly.

Having at least some information about what to do to make your current situation better is always better than trying to figure out how to solve something complex after seeing it for the first time. Below, you can see several valuable tips that will help you put your feet on solid ground and start getting customers at a stable pace.

Attracting Web Design Clients Tip #1: Don’t Neglect Freelance Marketplaces

Freelance marketplaces are a good place to create a steady flow of customers. Each of these marketplaces is a bit different from the other, so you must do your homework and find the one that fits the kind of work you want to do.

Perhaps, for web design agencies and specialists, it is best to look for a freelance platform that’s based substantially on contracts and payment systems instead of bidding. This way, you will be able to create a more consistent and stable stream of revenue.

You might want to check some of the following freelance websites:

• Freelancer
• Gigster
• Guru
• iFreelance
• PeoplePerHour
• Toptal
• Upwork

Attracting Web Design Clients Tip #2: Advertise to New Customers

Advertising doesn’t have to be expensive. Set up an account in AdWords and only spend the amount you can afford. If you use the right keywords, you may create an effective ad campaign that isn’t all that expensive.

Also, just because you have a web design agency, doesn’t mean you can’t advertise offline. You can buy ads in a movie theater in your area or create flyers and send them out in the mail. This may sound old fashioned, but it can help get the word out about your company and ultimately get new customers.

Attracting Web Design Clients Tip #3: Talk to Others about Your Business

When you want to find more customers for your web design agency, please make certain to talk about your work when it makes logical sense. In other words, don’t just stand there in silence when someone mentions an issue that you can solve perfectly.

Although the ideas and concepts behind web design may seem simple to you and your team, it can be a serious challenge for people that don’t do web design. If you talked about web design in a way that others can grasp and always clarify how you can solve website design issues that are mentioned, you could find new customers regularly. You never really know when these small talks will bring new customers to your door.

Attracting Web Design Clients Tip #4: Make Sure Your Portfolio Is Always Up to Date 

This is a crucial point in today’s digital world. Incredibly, many web designers don’t keep their portfolios up to date. Moreover, some of them make them hard to find.

Most of your customers are going to Google your agency before calling or emailing. Make certain they see the right thing! Showcase the very best projects in your agency’s portfolio, and don’t forget to point out the kind of work you look forward to doing.

Also, don’t forget to include your contact details. Your potential customers should be able to contact you at any given moment.

Attracting Web Design Clients Tip #5: Focus Most of Your Efforts on Your Top Customers 

Roughly 80% of your business will come from 20% of your customers, according to the 80-20 rule. Therefore, you should always treat your top customers like royalty.

Do more than you usually do when you can for your top clients. It doesn’t mean that you need to do free work. What you should do is provide bonuses and extras now and then. For example, you can deliver unparalleled client service with quick turnarounds and response times. Make sure to follow up on each question, call, text, or email instantly. 

It will help you build extraordinary relationships with these clients and assure a steadier flow of work from them for your web design company. 

The Bottom Line 

Creating and maintaining a web design agency can sometimes be puzzling and tough. But, if instead of waiting, you take simple actions that will gradually create a butterfly effect for your business, you will create an amazing environment for your team and yourself. Take care of your networks, top clients, and advertising. Make sure to add calls-to-action to your website to generate quality leads that will convert to customers at some point. All of these things will help you draw new customers and expand your reach to your target audience altogether.